View single post by gregory
 Posted: Thu Mar 4th, 2021 09:28 pm
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gregory



Joined: Wed Sep 12th, 2007
Location: United Kingdom
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A post copied from another forum, to add to how damaging this all is: (NB this is not my post; I do not buy shoes of that calibre...)

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This is an interesting article from almost five years ago. It's about shoes, but it's relevant here:

https://www.cnbc.com/2016/07/20/birkenstock-quits-amazon-in-us-after-counterfeit-surge.html

Basically, Birkenstock no longer sells on amazon, nor do they authorize sales. You can still find Birkenstock shoes on amazon, but they might be poor quality fakes, there is no Birkenstock store on amazon, and no sales there are authorized by Birkenstock.

The reason for this is piracy:

"Earlier this month, CNBC.com reported on the scores of legitimate sellers that are hurting because fraudsters are knocking off their products and utilizing tactics such as paying for reviews, jumping into their listings and taking advantage of loopholes in Amazon’s logistics system. For example, Amazon commingles inventory from distributors at its fulfillment centers, so authentic products and fakes can get mixed together.

The story included reference to Birkenstock, which has seen legions of Chinese sellers promoting its flagship Arizona sandal for $79.99, or $20 below the (2016) retail price."

The interesting thing in all of this is that pulling out of amazon actually increased consumer confidence and sales. People became MORE likely to just go straight to the Birkenstock website or an authorized dealer, because they knew the company was ethical. On the rare occasions that I need a new pair of Birks (they wear like iron) I do this. I used to look around for other sellers with old stock, hoping for a lower price. But the possibility of getting stuck with shoddy pirated shoes is a risk I'm not willing to take. And I like integrity, I want to support that.

So - what if Llewellyn closed their amazon store? What if Lo Scarabeo and US Games stopped authorizing sales there? It wouldn't hurt them!


We can only do so much as consumers: not buy pirated decks, and try to educate people. So far, this has not put a dent in the problem. But if we could get the big publishers on board, it might actually help.

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